Make American Express relevant for a new generation of travelers.
Capture the mystique of travel for digital natives craving the thrill of the unknown.
NEXTPEDITION, the first-of-its-kind customized mystery trip, gave American Express a way to connect with a new generation of travelers. It defined a breakthrough form of marketing, in which product, social media and innovation are baked into a single experience. Winner of a Jay Chiat Award for Strategic Excellence.
