The holiday season is the make-or-break time of year for Campbell’s Soup, accounting for a significant portion of annual sales. How could we reverse declining Holiday sales by taking Campbell’s Soup from a one-dish wonder to the essential component of America’s holiday tables?
Make Campbell’s THE holiday powerhouse by embracing Americans’ boundless love of side dishes.
Introducing “Sides Season”: A celebration of America’s love affair with holiday side dishes – made best with Campbell’s Soup. This initiative reversed declines, resulting in a 9% sales increase year-over-year and earning a Gold Effie award for marketing effectiveness.
