Amid growing competition from private label, make Kraft Mac & Cheese the undisputed go-to for parents .
Prove our allyship with parents by normalizing imperfection.
74% of moms admit to cursing occasionally in front of their kids (the other 26% are liars ;-). That doesn’t make them bad people, it makes them human. The Mother’s Day video Swear Like a Mother earned 4.5MM+ views, sparked unprecedented engagement and was awarded by Clios and D&AD.
